The Design phase in a product manufacturing is a crucial part of the entire process. It gives the blueprint to the final product. It is crucial to make this process as perfect and efficient as possible. There are some common pitfalls that ails the Product Design process. It is paramount that we understand those pitfalls to avoid them during the Design process. Some of the major pitfalls are discussed below.
The Vice of Assumption
When developing a product, we are assuming that we know the features needed to achieve market success. Until the product goes on sale and the orders pour in (or don’t), we don’t know for sure if our assumptions are good or bad. The Designers may Assume that we know what users want, assuming that users know what they want.
While working on the ideation, it is very important for the designer to address the user requirement and his taste to propose to him the best solution which can intend to fulfil the customer. Otherwise this can be a Major Pitfall in Product Design.
Mismanagement of dependencies is a form of misalignment that often (but not always) results from ignoring reality. A Design Project has several dependencies ranging from Resources, Personnel skills, Technical resources, Natural Dependency, Project duration and Man hours available etc. Among the above Personnel Skill like knowledge of a software and the engineering methodologies, the hardware and software resources used, plays a major role in finishing the project in time. A clear understanding of the limitations of these dependencies gives the advantage in selecting or rejecting a project and fixing a timeline. Mismanagement of the above two might affect the Work environment and morale of the personnel.
Commonly , delay in project delivery screws everything up. It annoys clients. It costs business and time. It has a knock-on effect on other projects. Lateness is often a function of a chaotic and siloed development process. It’s exacerbated by a scattered and ill-defined document management strategy. If no one can locate the Functional Requirements or find that elusive email with the client’s latest feedback on it, the project is not going to advance quickly and without a hitch. Before starting the project, we need to make sure you have a flexible and robust way of collating.
Product development is costly and can be a lengthy process, by necessity it has to be a focused and highly efficient operation. But creating your specifications and ploughing on with projects, whilst ignoring changing circumstances and shifting requirements can result in an unsaleable or otherwise obsolete product.
The designer/developer has a terrible idea about the product design for the polish when the customer asks. The time for coming up with ground-breaking ideas, he says, is at the beginning of a process. Communication makes and gives leads to the beginning of a successful project and perfection. We shouldn’t be aiming to ‘surprise’ the client at the end of a dev cycle with new stuff, we should be all about delivering fully functioning products in a timely and organised way.
Great streams of product development effort are expended on ideas long before it is known if the effort is worth the investment.
Sorting out weak ideas is difficult, but not impossible. A company must first identify its unique strengths before undertaking any new product development. Introducing an appealing consumer product that requires skills a company has not yet fully developed leaves the door open for a competitor with those skills to copy the product, and win in the marketplace by leveraging its strengths. According to Radiant “Understand the consumer need or benefit, and the company’s core competencies,” we usually provide a real opportunity for product success.